Design Unfolded
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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

 

DESIGN UNFOLDED

 

An interactive exhibition featuring BYBORRE focused on the intersection of fashion & technology


Samsung presents an evening that brings together innovators of design that represent the cutting edge technologies used in fashion. We invite you for a night of drinks, music and thoughtful discussions.


Guests will be able to interact and experience an exclusive, one night only exhibit, followed by a panel discussion centered around making meaningful industry change through the application of technology, what the future of the fashion should look like, and creating new standards for transparency and sustainability.


Arrive early, space is limited and entry is not guaranteed.

 

Dec 
13
 – 
Dec 
14
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7:30PM
 – 
10:30PM
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The Minimal NYC

Introducing The Minimal NYC. An app that connects you to people who are willing to trade lives. For real. Ever wonder what it’d be like to be a music teacher in Nashville? A children’s book illustrator in Brooklyn? A human rights activist in DC?


It’s a social network that facilitates real life swaps: you go to someone’s city, live in their home, hang with their friends and family, do their jobs, attend their events and activities. Yes, it’s totally intense… and it’s totally thrilling. Call us crazy, but we don’t think the best memories are made in the comfort zone.

 
Come check us out at the party (and sign up for The Minimal NYC account at one of our stations while you’re at it). Bottom line: it’s a startup launch. Good times will be had by all.

The Panel

Courtney Kenefick

HYPEBEAST Senior Editor

New York-based writer Courtney Kenefick is the senior creative editor at HYPEBEAST. With a focus in fashion, design and travel, she has contributed to multiple publications including Surface and Travel+Leisure. She has moderated talks at key cultural events like Art Basel Miami Beach, New York Fashion Week and NYC x Design

Borre Akkersdijk

Co-Founder of BYBORRE

BYBORRE is an Amsterdam-based textile innovation studio working on the frontiers of material research/development, functionality and aesthetics through engineered knits. Characteristic to the label are the self-developed innovative knitting techniques that bring the digital and tactile world together.

Elliott Round

Founder of Mimic XR

Elliott Round is a creative technologist and the founder of M—XR. His work and company focus on 3D production rooted in virtual and augmented reality products and experiences. His work pushes the boundaries of AR and VR through 3D capture technology and creative thinking.

JASON BOLDEN

Creative Director

Jason Bolden is a creative director, stylist and the cofounder of JSN Studio, a Los Angeles-based design collective whose portfolio spans interiors, styling and product. He is most well known for his work as a celebrity stylist, working with a client list that includes Yara Shahidi, Wiz Khalifa and Ava DuVernay.

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

Design Unfolded

Join us for a startup launch party for The Minimal NYC, with good music, unlimited drinks, BBQ buffet, lots of free stuff, and strangers that might become the new you.

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